Influencer marketing continues to grow in momentum around the world and has become a key factor of many marketing plans. We continue to see it evolve with the introduction of new platforms and the death of some. Influence by Sara McCorquodale is a great read on how social media influencers are shaping the marketing space. Although mostly focused on the UK and US market - I believe the insights shared of misunderstood space are without borders. McCorquodale's book includes definitions, early adaptors, new age influencers, issues and a look at the future. Depending where your region is in terms of adopting different platforms - the trends are mostly the same. Therefore I found this book relatable in many aspects. The book begins with trying to define what an influencer is. There is a lot of confusion as how to who are influencers and what they do. There have been a discussions were people with high number of fans have not been able to sell t-shirts, or an example used in this book, ...
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